Wine & Design


  • Wine label design
  • Packaging design
  • Concept & art direction in the later phases

Wine & Design is a contest organised by “Wines of Serbia”

They wanted to promote Serbian wineries – both big and small. In Serbia there is plenty of very good small wineries in the northern Serbia region called Vojvodina. They are mostly small family businesses and that didn’t care much about the design, but more about the quality of wine.

“Wines of Serbia” had this great idea to organise a contest and later also an exhibition od the wine lables made by regional designers from ex-Yugoslavia. I was a part of it. 

After the exhibition there was a small auction where the wineries could bid and buy the designs they liked most and proceed with the collaboration with the artist if they needed more – for example if they wanted a new branding or a packaging.

The main idea behind

Since the most wineries were from the northern Serbia region, I decided to find inspiration in the old books and their history. I researched the architecture and the fashion from the end of the 19th century and made illustrations that look like from those times. I wanted to show how long the tradition of the wineries dates back. The owners of the wineries loved it and I sold 3 of my designs to different wineries.

Project Stats


Happy clients


Label designs sold during the exhibition and the auction


Drunk people after the show ended