You can avoid spending thousands on ads.

(big brands know this secret)

I've seen startups making this mistake a lot.

They invest in paid ads 100% of their budget. Then they hit a wall.

‍

I understand people like paid ads.

They are:

- affordable

- measurable

- targeted

BUT - only 5% of the target audience are ready to buy95% of people don't know you (especially if you're a startup) and they don't care. Even the best ads are wasted if no one sees them.

How can you fix this:

The easiest way to improve the efficacy of your marketing is having a brand identity and advertising that stands out.

Take the squint test:

1. Put all of your advertising on a wall, including those of your competitors

2. Stand a few feet back and squint

3. Does your brand cut through the visual clutter?

If it doesn't you have to change something.

Invest in brand building:

1. chase impact at scale

2. Emphasise your differencies

3. Spend smarter

This doesn't mean you should stop with performance ads. Just split the budget 60-40.

Spend smarter - not more.

Remember - big brands know this.

They chase both current and future customers at the same time.If you wanna build a big brand on a small budget, today is the day to start.