Bitpanda, Austria's trailblazing fintech unicorn, sought to establish itself as a household name in the competitive world of cryptocurrency.

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Objectives

Elevate Bitpanda's brand recognition.

Foster trust and reliability in the fintech sector.

Communicate the company's commitment to accessible cryptocurrency services.

Strategy
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Holistic Branding Approach

Developed a cohesive brand narrative highlighting Bitpanda's journey, emphasizing its role as the pioneer unicorn startup in Austria's fintech landscape.
Created a visually appealing brand identity that conveyed innovation, trustworthiness, and accessibility

Proofed that investing is for everyone, starting from €1
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Multichannel Presence

Utilised a diverse array of platforms, including social media, digital advertising, traditional media, community engagement and OOH billboards, to reach a broad audience.

Crafted tailored messages for each platform to ensure relevance and resonance across different demographics.
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Educational content

Implemented an educational content strategy to demystify cryptocurrency, positioning Bitpanda as a trusted source for information.

Utilised blog posts, infographics, and video content to simplify complex concepts, catering to both novices and experienced users.

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Community Building

Fostered a sense of community through social media engagement and a design contest

Encouraged user-generated content and testimonials to create an authentic connection between Bitpanda and its users.

Results:
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👉 Exponential Growth in User Base:

Witnessed a significant surge in user registrations and platform engagement, establishing Bitpanda as the European go-to platform not only for cryptocurrency services, but also other digital assets: stocks, commodities, metals etc.

👉 Media Recognition:

Secured extensive media coverage, both nationally and internationally, showcasing Bitpanda as a leading force in the fintech sector.

👉 Positive Brand Sentiment:

Monitored social media sentiment and customer feedback, revealing a substantial increase in positive perceptions and trust towards the Bitpanda brand.

👉 Sustained Brand Momentum:

The 360° brand awareness campaign laid the foundation for sustained growth, positioning Bitpanda as a trusted and recognizable player in the fintech arena.
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Conclusion
‍Through a meticulously crafted 360° brand awareness campaign, Bitpanda not only solidified its standing as the first Austrian unicorn startup but also emerged as a beacon of innovation and reliability in the ever-evolving world of fintech. This case study underscores the power of a holistic approach in building brand recognition, fostering trust, and driving user engagement.

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